A Will and a Way
Despite the stagnant economy, independent entrepreneur William Neely is making a bold move into men's grooming. After years of development, he recently debuted a line of men’s personal care products that he insists can run with the big dogs of the industry. "This doesn’t have anything to do with money. I have just always wanted my own fragrance line…and [it is] something that I have always wanted to pursue," he said. By launching his own line, called Will, Mr. Neely is fulfilling a life-long desire. While building a career in real estate and finance, he was inspired by companies such as Armani, Ralph Lauren and Calvin Klein.